The RAF Museum London is proud to announce that it has been awarded the Best Told Story Accolade in the VisitEngland Visitor Attraction Accolades 2024–2025, recognising the Museum’s outstanding commitment to delivering an engaging, meaningful and memorable visitor experience.
Head of Operations Alan Edwards (right holding certificate)
with members of the RAF Museum London
Announced on 12 November, the VisitEngland Visitor Attraction Accolades celebrate excellence across the sector, highlighting attractions that go above and beyond in areas such as storytelling, visitor welcome, food and drink, and overall quality.
The accolades are based on scores achieved through VisitEngland’s annual Visitor Attraction Quality Scheme assessment, carried out by a network of trained and experienced assessors who evaluate visitor experience, accessibility, sustainability and interpretation.
VisitEngland Director Andrew Stokes said:
“These accolades put England’s outstanding attractions in the spotlight as they recognise the amazing visitor experiences available across the country. They acknowledge the people who give the warmest welcomes, provide the most mouth-watering food and tell the stories that delight visitors, making them jewels of our tourism offer.
“The excellence on show today underlines the quality within the industry, ensuring fantastic visitor experiences. From galleries and museums, breweries and castles to theme parks and gardens, nature reserves and wineries, these attractions go the extra mile to guarantee visitors leave with magical memories.”
Alan Edwards, Head of Operations at RAF Museum, said:
“Receiving the Best Told Story Accolade from Visit England is a truly remarkable achievement. It reflects the passion and dedication of every museum team in creating unforgettable experiences for our visitors.
This success is not the result of one team alone—it’s the outcome of all our teams working together. Every effort to enhance visitor engagement and bring the RAF story to life has played a vital role in earning this recognition.
We are immensely proud of what we’ve accomplished and look forward to building on this achievement as we continue to inspire and connect with our audiences.”
The award celebrates the Museum’s continued dedication to sharing the story of the Royal Air Force in a compelling and accessible way, using immersive displays, personal narratives and innovative interpretation to connect visitors with over 100 years of aviation history.
Visitors are invited to experience the award-winning storytelling of the RAF Museum London by booking their free admission to the Museum at rafmuseum.org/london.