Privacy Policy

Royal Air Force Museum and RAF Museum Enterprises – PRIVACY POLICY

October 2023


Developing a better understanding of our visitors and supporters through your personal data enables us to make better decisions, fund-raise more efficiently and, ultimately, helps us to reach our goals of telling the story of the Royal Air Force through its people and our collections and ensuing that the RAF’s story endures and enriches future generations.

The purpose of this policy is to outline how the Royal Air Force Museum and RAF Museum Enterprises Ltd. have established measures to protect your privacy and information rights. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

We recognise that you have rights as a ‘data subject’, and that we have an obligation to uphold these. This Privacy Policy outlines how we maintain these rights:

  • How we collect and process your information
  • Why we do this
  • How you can exercise your rights
  • Who to contact in the event you are unhappy with our performance.

Your Information Rights



Right to be informed

This encompasses the obligation for us to be transparent in how we collect and use your personal data.

Right of access

You have the right to access your personal data and supplementary information.

Right to rectification

If the information we hold on you is inaccurate or incomplete, you can request we correct this.

Right to erasure

You can request we delete or remove personal data where there is no compelling reason us to continue processing.

Right to restrict processing

You have the right to request we cease processing your data, if:

  • You consider it inaccurate or incomplete
  • Where you object to processing and we are considering whether we still have a legitimate interest to process it
  • Where we don’t need the data for the original reason we collected it, but may need it to support a legal claim.

Right to data portability

Where you have consented to our processing your data, or where the processing is necessary for us to deliver a contract, you can request a copy of that data be provided to a third party in electronic form.

Right to object

You have the right to object to our processing under certain circumstances. For example, you can object to:

  • Direct marketing
  • Processing for purposes of scientific/historical research and statistics.

Rights relating to automated decision making including profiling

Where we apply automated decision making, we must

  • Give you information about the processing
  • Introduce simple ways for you to request human intervention or challenge a decision
  • Carry out regular checks to make sure that our systems are working as intended

Information related to automated decision making is contained later in this notice.

Please get in touch with us through the Contact Us section to find out more or to exercise your information rights. The RAF Museum is a registered member of the Fundraising Regulator and works to the Fundraising Code and Promise set out by the Regulator, when processing or holding your data.

Information we collect

Why we collect this How we process this

Contact information including telephone number, email address and home address.

Payment information.

  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with information, products and services that you request from us
  • To administer your purchase or donation or membership or support your fundraising, including processing Gift Aid.
  • Data is processed internally and held in line with our document retention policy
  • We may share your data with trusted third-party organisations, to carry out our obligations to you.


Contact information including telephone number, email address and home address

  • We process this data, with your consent to provide you with information about us, our fundraising campaigns, our events (including challenge events), services, and any other information, products or services that we provide or provide access to (e.g. supporter or membership updates)
  • To keep a record of your relationship with us.
  • Data is processed internally and held in line with our document retention policy
  • We may share your data with trusted third-party organisations, to carry out our obligations.


Contact information including telephone number, email address and home address

  • To notify you about changes to our service including membership/donor benefits
  • To provide essential event information where you have consented up to take part.
  • Data is processed internally and held in line with our document retention policy
  • We may share your data with trusted third-party organisations, to carry out our obligations.

IP address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform


  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you
  • To ensure that content from our site is presented in the most effective manner for you and for your computer/mobile device.


  • Data is processed internally and held in line with our document retention policy
  • We may share your data with trust third-party organisations, to carry out our obligations to you.


Transfer of Data

We may share some personal data with trusted third-party data processors based outside of the EEA for the purpose fulfilling administering a transaction from our online shop. We conduct checks to ensure that any third-party data processors are compliant with the requirements of GDPR.

Retention of Data

The RAF Museum retains personal information in line with our Retention Policy. If you object to this retention, please do get in touch – details are provided in the Contact Us section.


Our websites use cookies to distinguish you from other users of our website. This helps us to improve your experience when you browse our websites and also allows us to improve our sites. For detailed information on the cookies we use and the purposes for which we use them see our Cookies Policy.


We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.

Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Securing Your Information

We ensure that there are appropriate physical and technological controls in place to protect your personal details, which are documented in our Information Security Policy.

We may use external companies to collect or process personal data on our behalf. We do comprehensive checks on these companies before we work with them, and put a contract in place that sets out our expectations and requirements, especially regarding how they manage the personal data they collect or access.

If you request to receive no further contact from us, we will keep some basic information to avoid sending you unwanted materials in the future.

We will keep your personal data for no longer than necessary in accordance with our Retention Policy.

Contact Us

We recognise that you may have questions on how we process and/or store your data, or may want to change either the data we hold on you or how we communicate with you in the future.

If you have given consent for processing, you are free to withdraw your consent at any time. To let us know this is the case please email or write to the Development Assistant, Royal Air Force Museum, Grahame Park Way, Colindale, London NW9 5LL.

Instructions for unsubscribing from e-newsletters will also be included in each e-newsletter we send.

If you have any questions in respect of this notice, or would like to exercise your rights as a data subject (for example, to correct data or to exercise your right to access) our Director of Finance and Resources and Data Compliance Officer (DCO) can be contacted via or write to the, Data Compliance Officer, Royal Air Force Museum, Grahame Park Way, Colindale, London NW9 5LL.

If you are unhappy that we have responded to your query adequately, or if you have a further complaint, The Information Commissioner’s Office can be contacted via

Changes to our Privacy Policy

Any changes we may make to our Privacy Policy in the future will be posted on our websites. Please check back to see any updates.