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RAF Museum receives ‘Best Told Story’ Accolade from VisitEngland

Published on: 23 October 2023

The RAF Museum Midlands is celebrating after being awarded a VisitEngland Best Told Story accolade following a recent VisitEngland assessment, adding to last year’s Gold Award!

The Best Told Story accolade is awarded to attractions that convey a compelling narrative to its visitors, whether through technical innovation or enthusiastic staff and volunteers.

VisitEngland’s Visitor Attraction Accolades are designed to celebrate excellence within the sector, recognising businesses that go the extra mile to provide high-quality days out. Accolades assess all aspects of the attraction, from visitor welcome and customer care, to exhibitions, cleanliness, and catering.

The Museum received the award based on scores obtained following the annual VisitEngland Visitor Attraction Quality Scheme assessment.

It was high praise from the VisitEngland Assessor who in the report said:

‘The Museum provides a most informative and enjoyable visit for a wide age range of visitors, and indeed a ‘Best Told Story’. The range of content is most impressive from the history of the RAF and the Cosford site, through to several charged ‘experiences’, the dramatic Cold War Hangar and an amazing display from the Battle of Britain. Engines, missiles and memorabilia are all included in a comprehensive tribute to over 100 years of flying.’

The VisitEngland Assessor added:

‘There were friendly, proactive staff in every hangar who greeted visitors, offered information about the aircraft, and were very knowledgeable when answering questions, making the visit most interesting and enjoyable.’

Alan Edwards, RAF Museum Midlands Head of Operations said:

‘Sharing the story of the RAF is at the heart of what the Museum is all about. The Best Told Story title from VisitEngland is acknowledgment that we’re sharing the RAF story in a memorable and creative way, to give visitors an entertaining day out. This award is a wonderful achievement for the team. Alongside our staff, our amazing volunteers play an essential part in the visitor experience, and it is brilliant to be able to share this recognition with them.’

Book your visit to the award-winning Museum here. The Museum is open daily from 10.00am and admission is FREE.

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