It’s GOLD for the RAF Museum Midlands!

Published on: 20 October 2022

The RAF Museum Midlands is delighted to announce it has officially achieved the highest accreditation awarded by the VisitEngland Visitor Attraction Quality Assessment Scheme: the Gold Award.

The honours are designed to celebrate excellence within the visitor attraction sector and are available to members of the Visitor Attraction Quality Scheme who represent a wide range of tourism experiences in England.

The RAF Museum is proud to be one of only 30 visitor experiences to receive the highest honour in the 2021-2022 awards, where a total of 97 businesses across the country were recognised for going the extra mile to provide a high-quality day out. Accolades are given for five categories: Welcome, Best Told Story, Quality Food & Drink, Hidden Gem, and Gold for the overall winners.

To achieve the new Gold status, the RAF Museum scored consistently high levels of visitor experience across a wide range of areas, including welcome, catering and orientation, following the annual VisitEngland Visitor Attraction Quality Scheme assessment.

Viisit England Gold Award 2021- 2022RAF Museum Midlands Head of Operations Alan Edwards, centre, with Visitor Experience Assistants Louise Hammond (left) and Charlie Cooper (right).
Alan Edwards, RAF Museum Midlands Head of Operations said:

‘We are thrilled to have been presented with the prestigious Gold Award in the VisitEngland Visitor Attraction Accolade 2021-22. It’s hugely gratifying to have this endorsement and recognition of the efforts we make to provide a first-class day out for our visitors. This award will spur us on to continue making improvements to the overall Museum experience, ensuring that we remain a top attraction for many years to come. I can’t think of a better way to celebrate our 50th anniversary than with a Gold Award!’

The Museum is open daily from 10.00am and admission is free.

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